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The Bench Advises Sugoi JPN on its Franchise Expansion


The Bench recently entered into an agreement to be the legal partner of Sugoi JPN Limited on its expansion. The partnership got off to a great start, with the signing of two new franchisees in London. The franchised outlets are based in South Wimbledon and Palmers Green and due to open this summer. Sugoi JPN intends to open 10 units in the next 12 months.   


Sugoi JPN, famous for its Latin-Japenese street food fusion, Noritacos, is a recognised and multi award-winning concept inspired in Piss Alley (Tokyo) and street food stalls in Latin American.  Felipe Preece, Founder and Director of Sugoi JPN commented “We could not be more pleased and satisfied to have the support of Joby and his team on our expansion. In addition to being professionals with extensive franchise experience, they have a vision and passion for the industry which makes them unique. They simplify the legal issues and process and we are confident we will accomplish amazing things together.“.  


The Bench's international franchise team has been recognised by the world’s leading legal directories including Who’s Who Legal, Legal 500 and Chambers & Partners.  Joby Beretta, Founder and Director of The Bench commented “We were delighted to work with Felipe and the Sugoi team on developing their template franchise agreement and successfully concluding their first franchises in the UK. We look forward to assisting them with the further expansion of their innovative and exciting brand."  

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