The Bench Advises LifeOnScreen on Digital Out of Home Marketplace
The Bench FZE today announced it advised LifeOnScreen on all legal aspects relating to the launch of its digital out-of-home marketplace.
LifeOnScreen was founded with the mission of enabling advertisers and screen-owners a way to maximize their results. It has an intuitive self-service platform for placing, publishing and measuring digital advertising from anywhere. By utilising proprietary hardware, it provides more affordable prices, 99% upkeep and hassle-free ad placement.
The Bench assisted LifeOnScreen on its international corporate structuring, global IP protection strategy, IP licensing, intra-group agreements, regulatory compliance, standard terms and conditions and distribution agreements. The Bench advises a wide range of media and technology companies. Legal 500 2020 commented "The Bench has an industry-focused approach and specialises in the TMT and hospitality sectors. As such, it is a popular choice for companies operating across the media, tech, telecoms, e-commerce and fintech sectors, with clients ranging from start-ups to major multinational corporates.