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The Bench Advises Accor on the launch of ALL-ADCB Credit Cards


The Bench advised the global hospitality group Accor on its strategic partnership, through its loyalty program ALL-Accor Live Limitless, with Abu Dhabi Commercial Bank (ADCB) to launch ALL-ADCB Infinite and Signature Credit Cards for consumers in the UAE. This formidable agreement brings together ALL - Accor Live Limitless, Accor’s lifestyle loyalty programme, and ADCB to create a co-branded Visa credit card that rewards cardholders with elevated experiences to enjoy in the UAE and globally.

Ahmed Thabet, Head of Banking & FinTech at The Bench, commented “This transaction is a great example of one of the firm’s sweet spots in terms of advising on banking, payments and fintech matters for our Hospitality and TMT sector clients. We take great pride in the Bench being selected by Accor, one of the biggest hospitality groups in the world, to advise them on this important partnership with one of the region’s biggest financial institutions."

The Bench’s Banking & FinTech team has been recognised by the world’s leading legal directories including the Chambers & Partners Global Fintech Guide. In 2022, The Bench is the only law firm in the UAE that has been recognised as having a deep bench of multiple ranked individuals with FinTech expertise (Ahmed Thabet and Joby Beretta). The Guide noted “The firm handles complex contract negotiations and licensing agreements, and has additional capability in digital payments matters. The firm counts an impressive list of FinTech startups, financial institutions and TMT suppliers among its client base".

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