The Bench FZE today announced it advised Link ME, a hospitality and tourism advisory specialist on its joint venture with Paramount Enterprise International.
Link ME marked its entry into Asia with the signing of a joint-venture agreement with Mandirijaya Bumi Sejahtera, a subsidiary of Paramount Enterprise International, a leading Indonesian real estate developer. The partnership agreement was signed in Jakarta, resulting in the formation of a joint venture company, Link ME Indonesia, which will provide specialized hospitality advisory and education services for the Indonesian market and Asia at large.
Further entrenching its presence in the country, Link ME also signed a service agreement with Parador Hotels and Resorts, a business unit of Paramount Enterprise International providing one-stop hospitality management services. Link ME will provide hospitality portfolio design strategy and asset management services including strengthening the brand positioning and value proposition, increasing profitability and market share, and developing local and international business expansion models, as part of the agreement.
The Bench team was led by Senior Legal Consultant Elise Gillians. Elise commented “We were delighted to work on this project which falls squarely within our core area of expertise in cross border hospitality projects. We love working alongside UAE based companies such as Link ME to expand their offerings on a global scale.”
Bassem Terkawi, Co-Founder and CEO of Link ME commented “As our strategic legal partners, we always enjoyed our relationship with The Bench. We especially value the diverse expertise within their team, and the flexibility in responding to our demands in a very efficient manner.”
The Bench specialises in hospitality and has, for example, advised on 12 hotel management agreements in the last 12 months including projects in the Maldives, Morocco, Oman, Serbia, Turkey and the UAE. It was also recently shortlisted for Real Estate Law Firm of the Year at both the Legal Week Middle East Legal Awards and The Oath Legal Awards (where it received a special mention for being a disruptor in the Middle East legal market).