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The Bench Advises Generation.e on Electric Vehicle and Smarter Mobility Events


The Bench recently advised Generation.e on its electric vehicle and smarter mobility events including the Electric Vehicle Road Trip (EVRT) Middle East (a 5 day event involving 25 electric cars and motorbikes touring the UAE) and Smarter Mobility World (a live digital event this year).  The project included advice on sponsorship agreements, sales rep agreements, ticketing and other aspects of event organisation.  The next upcoming event is Smarter Mobility Africa LIVE, a two day summit to be held in South Africa in October 2020.   


Generation.e is committed to inspiring transformation to smarter mobility for the creation of better connected and sustainable societies. We understand that smarter mobility is ready to be adopted by people worldwide, and is integral to the creation of a better connected and sustainable future that we want to help shape.


The Bench advises a range of venue owners, event organisers, promoters and sponsors in the Middle East on various events such as conferences, sport and entertainment. Joby Beretta, Founder and Director of The Bench commented “We were delighted to advise Ben and the team on these unique smarter mobility events which align with The Bench's core values of innovation and sustainability".




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