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The Bench Advises Beside Group on Launch of Diesel E-Commerce Platform


The Bench recently advised Beside Group on the launch of the first Diesel e-commerce store in the region; a key milestone in Beside’s omnichannel strategy to meet its customers' growing expectations. The e-commerce platforms cover the KSA & UAE markets in both Arabic & English. Work on the project included the website terms and conditions, privacy policy and data protection and e-commerce regulatory advice.

Over the past few decades, Beside has become the go-to partner for international brands such as Diesel, Diesel Kid, Fred Perry, Pinko, Scotch & Soda and others thanks to its well-developed know-how of the retail and distribution sectors. Through its wide regional reach, partners are ensured premium presence across the Middle East. Its retail division directly operates stores in the UAE, KSA, Kuwait, Qatar, Bahrain and Egypt, while its distribution division supplies its franchising partners as well as multi-brand stores across 11 Middle Eastern countries - UAE, KSA, Bahrain, Kuwait, Qatar, Oman, Egypt, Lebanon, Jordan, Syria and Yemen.


Tarek Barakat, Beside Group’s Marketing & e-commerce Director, commented “It’s been a real pleasure working with The Bench team in general and Joby in particular. The support required on this project has been provided in a professional and timely manner and we look forward to working together again on future projects”.


Joby Beretta, Director of The Bench commented “We loved working with Tarek and the team at The Beside Group to develop their e-commerce offering in the region. This is a great example of the strength of The Bench in our core area of TMT across different sectors such as retail and fashion”.


The Bench lawyers have been advising on e-commerce matters in the Middle East for over 20 years and its lawyers are recognised for their TMT experience by all the leading legal publications including Legal 500 and Chambers and Partners. Chambers 2020 TMT UAE commented that The Bench is a "uniquely structured virtual law firm offering expert advice on a broad range of matters in the TMT sector. Especially well regarded for assisting start-ups and smaller companies with market entry to the Middle East...Also adept at serving significant international clients including telecommunications providers, e-commerce specialists and entertainment conglomerates on sizeable transactions".

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