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  • Writer's pictureThe Bench

The Bench Advises JK58 on One Humanity Live, a Global 24-Hour Live Streamed Event

The Bench recently advised JK58 FZE on the production of a major 24-hour live streamed event - “One Humanity Live” which included performers such as Dua Lipa, Jason Derulo, Ricky Martin, Avril Lavigne, Leona Lewis, Ronan Keating, CeeLo Green and many more.  Presented by Constellation and ITP Live, One Humanity Live is a 24 hour live charity broadcast that aims to bring together 1 billion dreamers to share their voice and seed their dream for the future as well as raise funds to support charity partnerships.   JK58 is an experiential agency, fuelled by innovation, intuition and imagination.  Their innovative philosophy is immersed in evolving technologies and products, global trends and cultural developments. The Bench has a leading Media & Entertainment practice recognised by the prestigious Who’s Who Legal of Entertainment Lawyers, Media Law International, Chambers & Partners and Legal 500.  Joby Beretta, Founder and Director of The Bench commented “We were thrilled to work with the JK58 team on this event, which was a great example of how the entertainment industry collaborated on innovative online events for Covid-19 relief".

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