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    The Bench Checklist: Mobile App Development
    The Bench
    • Feb 20, 2018
    • 3 min

    The Bench Checklist: Mobile App Development

    1. Protecting the idea: With the ease and speed of making Apps these days, you should be very careful about who you share your idea with. We would recommend signing a non-disclosure agreement before disclosing the details to any potential App developers. Certain legal protection (such as copyright) only protects the expression of your idea (e.g. the detailed written specification or the code of the App) rather than the idea itself (e.g. a peer-to-peer accommodation bookin
    67 views0 comments
    Checklist for Registering Your Brand in the Middle East
    The Bench
    • Feb 2, 2017
    • 3 min

    Checklist for Registering Your Brand in the Middle East

    The Brand 1. Which brand(s) are you looking to protect? Generally this brand must be distinctive and be capable of distinguishing your products or services from others. Avoid generic descriptions such as ‘Middle East Hotel Management Company’. 2. Have you carried out searches (e.g. Google, TM registry etc) to check if the brand name is free to use? Unfortunately in the Middle East not many TM registries have a free online search websites so you have to pay to carry
    87 views0 comments
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